The Back Office Caught Up, and the Exit Closed Fast

The situation

Pallets arrive at the dock in the morning from e-commerce and B2B brands, and the orders inside them are expected to be on a truck by nightfall. The company receives, stores, picks, packs and ships the same day, thousands of times over. One wrong item in one box and the brand takes the hit, not the warehouse. One extra dollar spent on pick and pack is a dollar that never reaches growth. The margin for error was thin, and volume kept making it thinner.

The problem

Then the volume outgrew the back office. Clients were not segmented, bookkeeping still sat with the co-founders, and invoicing, AR and AP ran without firm rules. Every warehouse handoff ends up in the books, so weak controls turned into billing errors and real financial liability. Customer service made it worse. Consumers expect delivery within two days, so a late order becomes a phone call, and a call nobody answers becomes churn. The co-founders were spending their days on all of it, and none of it was the work only they could do.

The approach

That is where Gentyx came in. The infrastructure was already built, so the work began immediately. Bank accounts, cards and payroll were linked into the bookkeeping platform, and the co-founders got a dedicated account manager. A specialist mapped how customers were handled and how issues were logged, then stayed on to scale service. Invoicing rules were set customer by customer, AR and AP went on a set schedule, and receiving and returns were made traceable, so clients were billed correctly and contracts costed on real numbers.

The results

With the back office off their plate, both co-founders went back to the work only they could do. One focused on business development and turned contracts around faster through a uniform contract request he could submit from his phone. The other reworked receiving, shipping and warehouse layout, then committed to a major capital investment, backed by reporting clear enough to support it. Carrier costs and storage fees were tracked closely, because those fees carry the rent on a large facility.